21 journées depuis
"We Must Go to West Africa(🇳🇬🇬🇭l🇱🇷🇸🇱🇬🇲...) Akumba Music will punch harder into that market" - Achu Normad.
The founder & CEO of Akumba Music, Achu Normad encourages investors in the entertainment industry to target the west African entertainment industry.
He writes 👇
"We Must Go to West Africa!!! Watch my ***** e for the next 6-12 months, Akumba Music will punched harder into that market in an attempt to connect our English Community to it. We must go west!!!
For years, our artist went towards French Africa but it has proven not to be sustainable. This is because the entertainment culture is NOT our culture and we don’t even speak the language. We have had to adapt and ended up losing creativity in the process.
Also, Central Africa doesn’t have the financial infrastructure to support modern day commerce hence the discouraging return on investments. There’s some kind of a blood sucking grip on the banking and financial systems in Francophone Africa, not permitting it to grow and innovate.
Wuna want stream music na with Momo or OM ?
While kids like Asake, Ruger and Buju are making billions of Naira in streams, Leo is here trying to sell his album with Momo 😭
How will he get a ROI when he can’t even perform transactions. He’s handicapped even before the race begins.
On the other hand, The Nigerian market has the infrastructure to sell digital content. The highly innovative banking system in Nigeria is really robust and makes digital transactions very suitable, highly preferred, leaving EVERYONE being required to get a bank account and debit card.
This means everyone can subscribe and stream content digitally. Imagine a giant market with a potential of 50 million Spotify users, this means every upcoming artist hits the ground running with 100k monthly listeners. This is the real power of the Nigerian entertainment industry apart from its obvious high population.
To top it all, we can completely relate with Nigeria. Our region was once Nigeria for almost 50 years. We are Geographically close, speak the same official language and share cultural values. Content from West Africa has programmed us for decades.
We grew up listening to P Square, Style plus, 2 face, Timaya, Flavor, Banki W, Bracket etc. These songs programmed us and defined our urban music sound.
That’s why our community only listens to Afrobeats and we can breed pure afrobeats prodigies like Elisha k and Raizy. Also, Our movie industry is programmed by Nollywood, that is why the death of a Nollywood actor will completely hijack our Facebook feeds for days.
Equally, praise and worship in Our Churches has been completely programmed by Nigerian Gospel. Infact delete Naija Gospel from our churches and church service may not hold that Sunday.
My Point is, our community is culturally linked to West Africa and it’s even better because that’s the market that’s driving global showbiz. So, we must complete migrate to that Market.
When Salas and Leo started with that dream team from Buea, if they had gone towards west Africa instead of coming to Douala, I think we should have had better returns from them.
Today, Krys M gets 40 million views on a song on YouTube but over 75% of those views generate her Zero income because they are from Non-monetized Central Africa.
She gets 40million on a song but can’t even get 50k monthly listeners on Spotify, because she resides in a region which doesn’t even have a payment processing system to permit her fans to get a Spotify account and make her rich. It’s Quite unfortunate but that’s the reality in Francophone Africa.
We MUST GO To WEST AFRICA" - Achu Normad.
#AkumbaMusic #kimbiblog #Promozik TV
The founder & CEO of Akumba Music, Achu Normad encourages investors in the entertainment industry to target the west African entertainment industry.
He writes 👇
"We Must Go to West Africa!!! Watch my ***** e for the next 6-12 months, Akumba Music will punched harder into that market in an attempt to connect our English Community to it. We must go west!!!
For years, our artist went towards French Africa but it has proven not to be sustainable. This is because the entertainment culture is NOT our culture and we don’t even speak the language. We have had to adapt and ended up losing creativity in the process.
Also, Central Africa doesn’t have the financial infrastructure to support modern day commerce hence the discouraging return on investments. There’s some kind of a blood sucking grip on the banking and financial systems in Francophone Africa, not permitting it to grow and innovate.
Wuna want stream music na with Momo or OM ?
While kids like Asake, Ruger and Buju are making billions of Naira in streams, Leo is here trying to sell his album with Momo 😭
How will he get a ROI when he can’t even perform transactions. He’s handicapped even before the race begins.
On the other hand, The Nigerian market has the infrastructure to sell digital content. The highly innovative banking system in Nigeria is really robust and makes digital transactions very suitable, highly preferred, leaving EVERYONE being required to get a bank account and debit card.
This means everyone can subscribe and stream content digitally. Imagine a giant market with a potential of 50 million Spotify users, this means every upcoming artist hits the ground running with 100k monthly listeners. This is the real power of the Nigerian entertainment industry apart from its obvious high population.
To top it all, we can completely relate with Nigeria. Our region was once Nigeria for almost 50 years. We are Geographically close, speak the same official language and share cultural values. Content from West Africa has programmed us for decades.
We grew up listening to P Square, Style plus, 2 face, Timaya, Flavor, Banki W, Bracket etc. These songs programmed us and defined our urban music sound.
That’s why our community only listens to Afrobeats and we can breed pure afrobeats prodigies like Elisha k and Raizy. Also, Our movie industry is programmed by Nollywood, that is why the death of a Nollywood actor will completely hijack our Facebook feeds for days.
Equally, praise and worship in Our Churches has been completely programmed by Nigerian Gospel. Infact delete Naija Gospel from our churches and church service may not hold that Sunday.
My Point is, our community is culturally linked to West Africa and it’s even better because that’s the market that’s driving global showbiz. So, we must complete migrate to that Market.
When Salas and Leo started with that dream team from Buea, if they had gone towards west Africa instead of coming to Douala, I think we should have had better returns from them.
Today, Krys M gets 40 million views on a song on YouTube but over 75% of those views generate her Zero income because they are from Non-monetized Central Africa.
She gets 40million on a song but can’t even get 50k monthly listeners on Spotify, because she resides in a region which doesn’t even have a payment processing system to permit her fans to get a Spotify account and make her rich. It’s Quite unfortunate but that’s the reality in Francophone Africa.
We MUST GO To WEST AFRICA" - Achu Normad.
#AkumbaMusic #kimbiblog #Promozik TV
